Özer Hekimoglu
It is important that a meal is presented as beautifully as it tastes. Although it tastes good, a bad presentation will not make that dish attractive. Just like this, although the work we will do is functional, it will not attract attention if the design is not good. Many of us think of how to be good designers. It is a science in design and It is not independent of the rules. Nature and humans are the most beautiful designs. The answer to the question of what are the rules of this design is the principles and elements of design. Design principles and elements are the building blocks of design. Let’s explain these principles and elements.
Design Elements
Point,
Line,
Shape and Form,
Texture,
Stain,
Space,
Colour.
Design Principles
Rhythm,
Balance,
Movement,
Emphasis,
Contrast,
Unity-Integrity-Harmony,
Variation,
Scale-Proportion.
Point
The point, which is considered as a locating sign, is one of the simplest and basic elements of visual representation and is a dimensionless design element. The point, which is the first element of forming, is an element that has an important in the layout. As the number of points increases on the surface, their effects will be different. As the point expressing stagnation alone is increased, it can gradually turn into dynamism, rhythm, or chaos. The differences in the size of the dots, light and color changes, and spacing and sequencing differences when they come side by side enable rich visual effects. Denser and sparse spots on the surface create a light and dark effect. The points that move away from the center provide a dispersion and explosion effect. The fact that the point changes direction on the surface and becomes more frequent and sparse happens movement effect. When the point stands alone, it can direct our attention to a certain point. When the point is placed on a defined axis, it can create a visual sense of harmony.
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